7 Tips for a Successful Kickstarter by Coalatree
Updated: May 31, 2019
Kickstarter is a whole different animal than it was 10 years ago. Not only is it a place to put some rad new ideas out to the world, but it’s a place to prove a concept, to get funding, and to create a community that supports your for life.
Coalatree is a company that has done some wonderful work with their own Kickstarter campaigns in the past. Product PowerUp asked them to write an article on their top tips. Here are some of the things they have done to create six successful campaigns and raising over $1.7 million in funding.
An “Eco-Minded” guide to a Successful Kickstarter
In order to have a successful Kickstarter you will need 7 key aspects in order to get funded. These 7 aspects are a mold of what we have followed and have proven to be successful. So, before we get into our Kickstarter campaigns and share with you our secrets, check out our six campaigns that we have run within the past three years: Coalatree Kickstart Campaign. As you watch these videos look out for the style, music, and script so as you go to create your own campaign you will have some examples to base yours off of.
Build a brand. Not a product - This mindset is something you need to take with you into every Kickstarter you run. You are not running a Kickstarter to build one product, you are on Kickstarter to build a brand. Kickstarter is a place where people will yearn and grow with your brand as you treat them right, so do so. Don’t be a one and done kind of product. Continue to evolve and push your brand to better places. Your kickstarter community will follow you as you do so.
Build a team - There is an old saying, “Team work makes the dream work.” Which is often said, but many times not taken into consideration. As you prepare to run your kickstarter you will need to make sure that you have a solid team in place. Individuals who compliment your weaknesses and strengths. Individuals who bring new ideas to the table. And individuals who are hyped and stoked about your new product and brand.
Do the dirty work- Kickstarter is a great place to launch a new product, but it’s not all sunshine and rainbows. There is a lot of effort that you will need to put in, especially before the launch. You will have to create your video, create a community that is stoked about your new product, gather emails, and create graphics that showcases your products features!
Reach your funding goal quickly - There is a lot of good that happens when you reach your goal quickly. Backers get more excited about your product, because they see that it is almost funded and begin to tell their friends. Your campaign can rise to the top of Kickstarter which will lead to free traffic. Your product builds legitimacy and individuals will begin to recognize you.
Tell a story- Humans have grown up hearing stories and they long to hear the originality, heart-aches, and triumphs of your brand. Don’t be shy of telling them the truth about where your brand/product came from. The more honest and real you are with your backers the more honest and real their feedback will be to you.
Update - Once funded you will want to give updates to your backers to let them know what is going on with the product as well as your company. Use these updates to let them in on inside secrets, your employees, and when they can expect their product. Backers love the feeling of knowing what is going on with what they have just backed. And if you are telling them stories or secrets that only backers know, it will create a stronger community and loyalty to your brand.
Fulfill on time - We live in a society where we can order something today and get it within two days time (which is remarkable if you really think about it). On Kickstarter it is a little different. Products can take up to five months to receive after backing. Which is why updating your backers is important of where their product is and fulfilling it is even more important. If you fulfill your first campaign on time, the community you worked hours on creating, will come back to you for future campaigns and products. This is one of the last chances you have to impress your backers, so don’t mess it up.
These are 7 aspects which we have tried perfecting over the last three years of doing Kickstarters. We haven’t been perfect by any means, but we have gotten closer with every Kickstarter campaign we have run. We look forward to hearing of your successes and the great products which you come up with.
Feel free to send your feedback and stories to us here: firstname.lastname@example.org